https://www.ethangiffordphotography.com/blog daily 0.75 2026-04-22 https://images.squarespace-cdn.com/content/v1/66b4e53c75fefd16d8fb6a83/bade608e-1f8d-4029-ad59-0c0549359e44/c_howth_rocky+cove+2.jpg https://www.ethangiffordphotography.com/blog/how-to-choose-art-for-your-living-room-a-photographers-guide monthly 0.5 2026-04-22 https://images.squarespace-cdn.com/content/v1/66b4e53c75fefd16d8fb6a83/39e46d2e-6d63-48d9-9145-a19004039305/IMG_1787_overlay.jpg Blog - How to choose art for your living room: A photographer's guide Scale is the first decision, not the last Most people choose a print they love, then figure out where to put it. Do it the other way around. Start with your wall. A print that's too small on a large wall doesn't read as modest — it reads as unfinished. As a rough guide: your artwork should occupy roughly two-thirds the width of the furniture beneath it, or two-thirds the wall if it's hanging alone. For a standard sofa (around 200cm wide), that means looking at prints from 60×80cm upward. My most popular sizes — 70×100cm and 60×90cm — were chosen specifically because they hold presence in a modern living room without dominating it. If in doubt, tape out the dimensions on your wall before you order. It takes two minutes and it will save you from the most common mistake people make. https://images.squarespace-cdn.com/content/v1/66b4e53c75fefd16d8fb6a83/fdb804a6-a89a-4078-b09d-b148a95bc993/IMG_1830_overlay.jpg Blog - How to choose art for your living room: A photographer's guide Neutral doesn't mean boring One of the most common pieces of advice given about wall art is to "keep it neutral." The instinct is understandable — you don't want the art to clash with a future sofa or a repainted wall. But neutral and boring are not the same thing. The most versatile prints tend to be those with strong compositional clarity — a clear subject, deliberate negative space, and a tonal range that works in both warm and cool environments. Black-and-white photography is reliably versatile for this reason, but so is colour photography with a restrained palette. The Cliffs of Howth print works in a monochrome Scandi interior and an earthy Mediterranean one — not because it's beige, but because the composition is confident enough to hold its own in either. https://www.ethangiffordphotography.com/blog/interior-design-trends-2026-wall-art monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/66b4e53c75fefd16d8fb6a83/1760749171799-1NMD3RTWPTCPYSKIBXD8/Campari+Mural+at+Golden+Hour.png Blog - Top Interior Design Trends 2026: How Wall Art Brings Them to Life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66b4e53c75fefd16d8fb6a83/56aa4a6a-eb40-4b00-89ac-13433ef2e568/c_howth_rocky+cove+2.jpg Blog - Top Interior Design Trends 2026: How Wall Art Brings Them to Life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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your story online can make all the difference. https://www.ethangiffordphotography.com/blog/how-to-choose-the-perfect-wall-art-for-your-living-room monthly 0.5 2025-11-01 https://images.squarespace-cdn.com/content/v1/66b4e53c75fefd16d8fb6a83/b92e75a1-ac63-4d61-b734-dcae56508b51/living-room-wall-art.jpg Blog - How to Choose the Perfect Wall Art for Your Living Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66b4e53c75fefd16d8fb6a83/3fa87206-b060-4223-9deb-c4374a69f632/ready-to-hang-photography-detail.jpg Blog - How to Choose the Perfect Wall Art for Your Living Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ethangiffordphotography.com/blog/luxury-photography-prints-timeless-home-decor monthly 0.5 2025-11-01 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